A$AP ROCKY x PUMA

A$AP ROCKY and PUMA collaborate once again, delivering a fresh collection that blends urban style, high fashion, and racing aesthetics. The designs play with perceptions and feature elements that challenge expectations, incorporating a worn-in finish that mimics the appearance of a day spent tinkering in the pit lane (2 min read)

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A$AP ROCKY x PUMA

PUMA and A$AP Rocky are unveiling the second shoe in their partnership: the A$AP Rocky x PUMA Inhale 😮‍💨

In case you've been living under a rock and don't follow the tabloids: Rocky and Rihanna are together and have children, arguably making them the best-looking power couple of all time. Rihanna is the creative director of womenswear at PUMA and she brought Rocky on board—word to the wise, get yourself a partner you can build with 👩‍❤️‍👨

Between her PUMA sneaker line and her hugely successful Fenty line of lingerie and makeup, Rihanna has become such a retail powerhouse that she no longer needs to worry about releasing music 🎵

It kinda sucks for people like me who consider ANTI to be one of the greatest albums of the past 20 years, but that's a gripe for another day 🤷

Rocky's official title with PUMA is the Creative Director of Formula 1. I guess I've been living under a rock because I wasn't aware that PUMA had a strong foothold in the Formula 1 space. I must admit that I'm not a massive F1 head, and I also don't spend a lot of time in Europe where PUMA is bigger than it is stateside

Rocky's shoes with PUMA are all F1-related, but this most recent pair has a unique twist: they come pre-dirtied to hell. The pre-dirtied/pre-distressed thing is pretty common in high-end fashion, but I'm gonna keep it a stack—it's not for me 😐

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I live in a city; my shoes get plenty dirty on their own. I don't need to pay top dollar for something that looks like I pulled it out of the Goodwill bin. I don't care if it's Margiela or whatever, that doesn't do anything for me 🤢

The good news about these PUMA sneakers is that you don't actually have to pay top dollar for them: they retail for $120 and drop on September 26th. You copping?

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