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🥩 How Lil Yachty and Bimma Williams' Feud Sold Out the Concrete Boys AF1

A ComplexCon clash between a rapper and sneaker critic turns into marketing gold for Nike's latest collab (2 min read)

Yachty x Bimma x AF1

Does beef sell sneakers? We know it sells rap records, but it may be the secret to generating sneaker buzz as well. The beef I'm referring to is Lil Yachty vs. Bimma Williams at ComplexCon—which was kinda like Drake/Kendrick, except not at all 🙂‍↔️

The disagreement revolved around Yachty's Concrete Boys Nike Air Force 1 collab. If you don't know who Yachty is, he's the rapper who "took the wok to Poland," and if you don't know who Bimma is, he's a content creator who makes videos about sneakers and dropped a dope collab with Saucony in 2023 🎤

Full disclosure: I'm a fan of both these gentlemen. I listen to Lil Yachty's music and watch Bimma's videos. I've been listening to Yachty for mad long now—been a fan ever since "1 Night." Crazy to think that song dropped 8 years ago—we getting old, fam 👴

Back to the beef: Bimma put out a video calling the collab uninspired and, if I remember correctly, shaded Yachty for "only listening to Reasonable Doubt like a week ago"—classic old head diss, basically making fun of Yachty for not digging deep enough into hip-hop's archives. Then at ComplexCon, Yachty and Bimma got into it during a Q&A where Yachty was speaking and Bimma was in the audience. This was all pretty fun to watch unfold online—Yachty dissed Bimma for living in an apartment (I live in an apartment) and basically went off on him in front of everyone for criticizing the Concrete Boys AF1 🤭

For the record, I think the shoe is dope—it dropped yesterday, sold out, has cool little details, and is extremely clean. Did Yachty reinvent the wheel with these white AF1s? Nah—they're pretty subtle, just featuring a couple Concrete Boys logos on the ankle and back heel tab. They look like all the classic AF1s I like, and they're extremely wearable. I'm glad they sold out because maybe Nike will take it as a sign to invest in more clean and classic Air Force 1s. ⬇️

FYI, both these guys squashed the beef on IG Live—glad everyone patched things up ❤️‍🩹

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