Kyrie Irving: Chief Brand Officer 🎨

Kyrie Irving has officially inked a five year sneaker deal with Chinese brand ANTA. The contract brings him on as Chief Brand Officer, where he'll have an executive role in the development of his brand. Hopefully this is a preview of big things to come this season in Dallas 🏀 (2 min read)

Kyrie Inks Deal

Kyrie Irving has officially signed with Chinese brand ANTA and has been named the brands Chief Creative Officer 🎨

I thought this news broke back in early June when Kyrie was seen wearing ANTA sneakers at his basketball camp, but It looks like they’ve officially put pen to paper 📝

@overtimekicks

Kyrie to Anta? đź‘€ #kyrie #sneakers #nba #basketball

Being named the Chief Creative Officer is awesome, and I’m looking forward to seeing what Kyrie cooks up with the brand. His Nike collab represents one of the most successful and beloved performance basketball sneaker runs of any signature series athlete, which is why ANTA gave him a five year deal likely over his previous $11M/year contract with Nike 💰

I hope that Kyrie and ANTA can replicate some of that success and continue to make shoes that people love as much as the Nike Kyries. Similar to the way Paul George inspires hoopers like Kiyan Anthony and Brandon Miller, Kyrie Irving is really the GOAT for the generation of players that grew up watching him during his Cleveland days 🏀

Hopefully this new ANTA partnership is worthy of that throne and title, and motivates Kyrie to ball out this season in Dallas. Don’t forget what this man can do with a basketball in his hands 🪄

@jamorant_12

Kyrie Andrew Irvingđź‘´#fyp #kyrieirving #nba #viral #moments #uncledrew #nbaedits #highlight

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