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Only Sports Agent with a Sneaker Deal 💰

Only Sports Agent with a Sneaker Deal 💰

Super Agent Rich Paul is dropping a full New Balance collection this Friday, headlined by a pair of 550s. I like the tearaway sweats, but other than that nothing really stands out to me. Either way, this man runs the NBA and will soon run your wallet. Plus I'm giving away a pair of AI's, respond to this email and I might just ship them to you 💧 (3 min read)

Thomas Beddall, Mike Kaufman & Justin Schnell
July 12, 2023

Photo by Nathaniel S. Butler/NBAE via Getty Images

Rich Paul “Forever Yours” Capsule

The only sports agent with a sneaker deal. Yeah, you heard that correctly. No one man is an island, but Rich Paul might just be. The biggest name in sports business since Scott Boras, Rich Paul and his Klutch Sports empire have been reshaping the landscape of sports for decades. This was his most recent work in free agency 💰

Through a week of NBA free agency, Klutch Sports CEO Rich Paul has secured over $600 million worth of contracts for his clients, led by:
Draymond Green: 4 yrs, $100M
Fred VanVleet: 3 yrs, $130M
Jerami Grant: 5 yrs, $160M
Jordan Clarkson: 3 yrs, $55M
Dejounte Murray: 4 yrs, $120M
— Front Office Sports (@FOS)
8:23 PM • Jul 7, 2023

Now he has his own shoe and clothing line dropping at the end of this week…dedicated to his girlfriend Adele. So cute 💕

Rich Paul x New Balance 550 "Forever Yours" releases on July 14th
— Sneaker News (@SneakerNews)
2:48 PM • Jul 3, 2023

Rich’s personal brand is being solidified with an eponymous lifestyle capsule with New Balance. This is Rich Paul's second shoe with NB and the first pair were honestly pretty clean with that lil baby blue 💧

“Forever Yours” - A love letter to the game.
The Rich Paul for New Balance 550 and classic court apparel drops July 14th.
— Rich Paul (@RichPaul4)
9:04 PM • Jul 10, 2023

Paul’s OG New Balance 550s are currently retailing for a staggering price tag of $525…I can't even believe what I’m seeing, but that inflated resale number reflects the sheer cultural capital that this man Rich Paul wields. Here’s a first look at the full capsule 👕

If you’re down to spend $500+ on some 550s (👈 check that link before you do anything crazy) please hit me up because clearly you are a sucker and I have a beach house I could sell you in Idaho. The apparel is pretty unremarkable in this fuchsia collection, but that’s okay because I like the tearaway pants 👖