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🧥 SGA's Style Inspires Converse 'Shai Weapon' Sneakers

Shai's vintage style is contributing to the classic Converse shoe. The brand is reintroducing both the shoe and its rich heritage to the next generation with a new campaign (2 min read)

SGA’s Vintage Converse

Converse has a long-standing connection to basketball, predating the birth of Shai Gilgeous-Alexander by many years. As the most established footwear brand in the sport, Converse continues to make its mark, with Gilgeous-Alexander now serving as its modern representative 👨‍💼

During the recent All-Star Weekend, Converse launched its "Create History, Not Hype" campaign, featuring brand ambassador and All-NBA player Shai Gilgeous-Alexander. Check it out below 👇

He’s about to make as bold of statements off the court as he does on it. Originally launched during the 1986 NBA All-Star Weekend in Indiana, the Converse Weapon was an important sneaker of choice for basketball players of that era. Shai is bringing it back 👏

Shai's distinctive style sets him apart, particularly in NBA circles where he's renowned for his tunnel fits. The six-year NBA guard draws inspiration from diverse sources, including early 2000s streetwear and everyday experiences. He blends streetwear with high fashion, prioritizing comfort and authenticity to maintain confidence both on and off the court 😮‍💨

I mean, just look at this thread 🧵⬇️

The Converse Weapon will bridge the gap between past and present. What do you think of them?

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