📈 Taylor Swift Boosts New Balance Sales

I know, Taylor Swift has been all over the news. But that's what you get when the world's biggest artist is dating a hero like Travis Kelce. Swift has been seen rocking multiple New Balance styles, and as expected, her fans are swooping in. New Balance sales are through the roof, to the point where you might not even believe the numbers 👀 (2 min read)

Photo by Gotham/GC Images

Taylor Swift x New Balance

Taylor Swift has recently been photographed wearing New Balance sneakers on multiple occasions. Now I know what some of you are thinking, please stop talking about Taylor Swift. Personally, I’m a fan of her music and her relationship with Travis Kelce, but this newsletter isn’t about her music or her love life, it's about her cultural influence and the impact that Taylor Swift's personal fashion choices has on the sneaker market 👟

Swift was seen post Bears vs. Chiefs wearing a pair of Red New Balance 550s, and after the Chiefs vs. Jets game she was photographed by the paps in NYC wearing a pair of GANNI X New Balance 1906R 👇

Now I recognize that in both instances Taylor merely put the shoes on because she likes the way they look, but obviously she is one of the most influential people in the world and subsequently, NB 550 sales saw a significant jump following her public appearances in the brand 📈

I feel like those internal numbers from New Balance speak for themselves, but if you're still not convinced, Complex reported that the average number of daily trades for the shoes on StockX was 18…the day after Swift wore them, more than 100 pairs were traded 👀

These are crazy numbers. I personally feel like the 550 model was kinda dead, and 18 pairs a day sounds about right considering how often I see them while walking around. The GANNI X NB 1906R are a little more sophisticated than the 550s, but I’m confident that Taylor has some classy fans who will cop these out. Hell, I may even get a pair to wear to the Eras movie 🎬

Taylor, you’re a genius 🧠

What’s Happening

Refer 1 friend to Overtime Kicks to get a one time 10% off code on Overtime apparel 🎁

Certain styles excluded

Thank you for reading the Overtime Kicks newsletter, if you have any feedback hit that reply button and let us know what you thought 🙏

If this was forwarded to you, subscribe here 👇