Air Jordan 1 "Banned"

Jordan Brand just dropped the commercial of the year. The rollout for the Air Jordan 1 "Banned" (or "Breds") has been extraordinary 🤩

All-Star Weekend—the biggest weekend of the year for sneaker releases—saw Jordan Brand pull out all the stops to promote the Bred 1s 🍞

For context, Nike famously paid a $5,000 fine to let Michael Jordan continue wearing his Black and Red sneakers, which violated the league rule requiring sneakers to be 51% white 😵

The ad campaign centers on a compelling question: "What if Nike never paid the fine?" To bring this concept to life, Jordan Brand deactivated their "Jumpman23" social media accounts and started "banning" Jordans with a black box—a nod to the classic Nike commercial 🤑

They even blacked out Jordans on their online store (while keeping them available for purchase) and removed them from Fortnite. As someone who works in social media, I found this whole campaign brilliant—especially seeing such a massive brand deliberately go dark 🌚

Then came the commercial—wow 🤯

Luka Doncic, Jayson Tatum, Zion Williamson, Paolo Banchero, Teyana Taylor, DJ Khaled, Nigel Sylvester, and Spike Lee. This is hands down the most star-studded commercial ever made. Seeing all these mega-stars together is absolutely wild. Major props to Jordan Brand for making this release the sneaker moment of the year

What’s Happening

• Salehe Bembury x New Balance 1500 "Growth Be The Tree"

• A’ja Wilson’s Debut Shoe

• Lionel Messi x adidas Samba "Cream White"

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