How Jordan Brand Mastered the Art of Marketing Luka's Mavs Homecoming with Cars, Country Music, and Free Parking (2 mins)
The rollout for the Air Jordan 1 "Banned" (or "Breds") has been extraordinary (2 min read)
How Nike's Defiant Marketing Move Birthed a $7 Billion Empire—And Why the 2025 Release Might Be the Most Authentic Retro Yet (2 min read)
As Nike's Stock Dips, Jordan Brand Aims for Record-Breaking 2024 with Ambitious Sneaker Lineup (2 min read)
adidas and James Harden have finally provided an update on their new signature shoe together as Harden took the court last night against the Utah Jazz wearing the “Cyber Metallic” colorway of the silhouette (2 min read)
Reports suggest that Palace Skateboards will be working with Nike for the first time in its history. The London-based skate brand is expected to collaborate on Nike's new Air Max DN8 model, with the project slated for release in 2025 (2 min read)
How SGA's Napkin Sketch Became a Signature Logo: Converse's New Partnership Blends Personal Creativity with Brand Innovation (2 min read)
A ComplexCon clash between a rapper and sneaker critic turns into marketing gold for Nike's latest collab (2 min read)
Smith will bring his legendary expertise to the Crocs and HEYDUDE brands, working in-house to redefine their design languages and introduce new silhouettes (2 min read)
ANTA and Klay Thompson are celebrating their 10-year-long partnership with the KT10 sneaker, now launching in “Crossing Time” and “Time Capsule” colorways (1 min read)
