Mike Kaufman

🧑‍🎨 Shai Gilgeous-Alexander's New Logo

How SGA's Napkin Sketch Became a Signature Logo: Converse's New Partnership Blends Personal Creativity with Brand Innovation (2 min read)

Ehi Airewele, +2

Dec 04, 2024

🥩 How Lil Yachty and Bimma Williams' Feud Sold Out the Concrete Boys AF1

A ComplexCon clash between a rapper and sneaker critic turns into marketing gold for Nike's latest collab (2 min read)

Ehi Airewele, +2

Nov 22, 2024

🐊 Yeezy's Designer is Taking Over CROCS

Smith will bring his legendary expertise to the Crocs and HEYDUDE brands, working in-house to redefine their design languages and introduce new silhouettes (2 min read)

Ehi Airewele, +2

Nov 15, 2024

🍑 Klay Thompson's New Signature Shoe

ANTA and Klay Thompson are celebrating their 10-year-long partnership with the KT10 sneaker, now launching in “Crossing Time” and “Time Capsule” colorways (1 min read)

Ehi Airewele, +2

Nov 06, 2024

🤳 Jared McCain Signs with Jordan Brand

Jared McCain, the former Duke basketball player taken in the first round of the 2024 NBA draft, announced his partnership with the Jordan Brand on Saturday. Jordan, one of the most famous shoe companies in sports, revealed its rookie class of endorsement deals to start the weekend (2 min read)

Ehi Airewele, +2

Nov 01, 2024

🐺 Rob Dillingham Signs With Nike

Former OTE legend signed with Nike. Big things ahead (2 min read)

Thomas Beddall, +2

Oct 30, 2024

Kanye West and adidas are friends again. Kinda.

After a legal dispute, Kanye West and Adidas have reached an out-of-court settlement. The two parties, who've contributed significantly to each other's success, have agreed to end their conflict (2 min read)

Ehi Airewele, +2

Oct 25, 2024

Jaylen Brown vs the World

Jaylen Brown's Stand Against Sneaker Industry Giants: A Bold Challenge to Nike and the Future of Basketball Sponsorships (2 min read)

Ehi Airewele, +2

Oct 23, 2024

👟🔥 Messi and Adidas Bring On a Crazy Third Collaborator

Adidas has brought together two of its biggest partners, Leo Messi and Bad Bunny, for a new three-way collaboration, marking an unprecedented crossover between sports and music in the sneaker world (2 min read)

Ehi Airewele, +2

Oct 18, 2024

🤢 Nike's Shocking Decision to Bring Back an Old Basic

The controversial return of Nike's Panda Dunks. I'm not happy, are you? (2 min read)

Ehi Airewele, +2