SGA x Converse

Converse and NBA star Shai Gilgeous-Alexander have unveiled his signature logo, marking a significant milestone in their partnership 🖌️

As the face of Converse and one of the NBA's most stylish players, Shai is helping shape a new era for the One Star brand. While his signature shoe is still in development, the logo reveal suggests it may be coming soon 🔜

What makes this logo particularly special is its origin story - Shai personally sketched it on a napkin and presented it to Converse. The design features two stylized, mirrored number twos, representing his jersey number and symbolizing the balance between his on-court and off-court personas. This personal touch stands in stark contrast to the typical approach where brands hire expensive agencies for logo design 🤑

By embracing Shai's creative vision, Converse demonstrates their commitment to authentic athlete partnerships. As Creative Director of Converse Basketball, Shai's influence promises to deliver products that seamlessly blend performance and style, both on and off the court

What’s Happening

• Air Jordan 5 “Reverse Metallic” Out Tomorrow

• Kobe Bryant x Nike Air Force 1 Low “Lakers Home” Out Today

• PUMA MB.04 “Phoenix”

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