Lewis Hamilton Joins Dior

Lewis Hamilton has always been a fashion icon. Now, he's trying his hand at design as a Dior ambassador 💎

Menswear Artistic Director Kim Jones expressed his enthusiasm about Hamilton's new role as ambassador, saying "We both have a passion for nature, a commitment to celebrating Africa, and a fascination with the artisanal techniques that connect African craftspeople with the expertise of the Dior ateliers." Check out this fit 👇

Everyday functional clothing that merges streetwear and outdoor culture with luxury demands, the groundbreaking collection is set to hit stores this fall on October 17th. Designed for the winter season, it includes a range of pattern-focused sweaters, snow jackets, and accessories such as Dior-branded snowboards 🏂

This collection signifies new beginnings for Hamilton, as he moves on from Mercedes’ F1 team, with which he has been associated for 11 years, to join Ferrari, where he will start racing in 2025 🏎️

Known for his impeccable style off the circuit, Hamilton will get to guest-design his own capsule for the luxury brand. Sir Lewis has even revealed the full lookbook of the lifestyle collection - the full capsule can be seen here 👔

Hamilton is easily one of the coolest professional athletes in the game, in one of the craziest sports that has taken over the world in the last few years. The seven-time Formula 1 world champion should have no problem selling units for Dior. As a reminder, this is what Lewis is doing on the weekends 💨

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