👟 Salehe Bembury is PUMA Basketball

He's at it again. Puma and Salehe Bembury are working together to create a whole new basketball silhouette and help recruit the brand’s next signature athlete (2 min read) 😤

Salehe Bembury Joins Puma Basketball

Have you questioned getting a pair of Crocs over the past few years?

If your answer is yes, you have Salehe Bembury to thank 🙇

Salehe is more than just his successful Crocs collaboration. He’s also the VP of Sneakers and Men’s Footwear at Versace and previously designed for Yeezy and Cole Haan 🙌

Now, he’s becoming a part of Puma’s basketball division to assist in discovering the sportwear brand’s next standout athlete and create their signature sneaker 👁️

"The basketball landscape has remained the same for the past 30 years," Bembury remarked during Puma’s Hoops Day, an event celebrating the brand’s basketball ambassadors with the 2024 Olympics as a backdrop. "I haven’t seen any other brands embrace change like Puma." ⬇️

The brand's current Hoops roster of LaMelo Ball, Scoot Henderson, Flau’Jae Johnson and Breanna Stewart is an impressive one. And this is a foray deeper into the space 🏃

"My designs are a platform for storytelling and cultivating community; an opportunity to breathe new meaning into a product. While my work has been known to cater to the outdoor space, a space I recently developed an intimate relationship with, my partnership with PUMA Hoops will allow me to tell a more deeply rooted personal story," shared Bembury. "As a '90s kid from New York City, I've played basketball my whole life and have a deep history, emotion and nostalgia for the sport. I'm excited to leverage this collaboration as a catalyst to introduce an untold side of me and engage a new community."

Can’t wait to see what he cooks up 🧑‍🍳

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