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Luka Disses the Mavs

Luka Disses the Mavs

How Jordan Brand Mastered the Art of Marketing Luka's Mavs Homecoming with Cars, Country Music, and Free Parking (2 mins)

Ehi Airewele
Mike Kaufman
Thomas Beddall
Ehi Airewele, +2
😱 Jordan Brand Dropped the Commercial of the Year

😱 Jordan Brand Dropped the Commercial of the Year

The rollout for the Air Jordan 1 "Banned" (or "Breds") has been extraordinary (2 min read)

Ehi Airewele
Mike Kaufman
Thomas Beddall
Ehi Airewele, +2
🎲 Jordan's $5K Gamble

🎲 Jordan's $5K Gamble

How Nike's Defiant Marketing Move Birthed a $7 Billion Empire—And Why the 2025 Release Might Be the Most Authentic Retro Yet (2 min read)

Ehi Airewele
Thomas Beddall
Mike Kaufman
Ehi Airewele, +2
🙌 Jordan is Back in 2025

🙌 Jordan is Back in 2025

As Nike's Stock Dips, Jordan Brand Aims for Record-Breaking 2024 with Ambitious Sneaker Lineup (2 min read)

Ehi Airewele
Thomas Beddall
Mike Kaufman
Ehi Airewele, +2
The Harden Vol. 9

The Harden Vol. 9

adidas and James Harden have finally provided an update on their new signature shoe together as Harden took the court last night against the Utah Jazz wearing the “Cyber Metallic” colorway of the silhouette (2 min read)

Ehi Airewele
Mike Kaufman
Thomas Beddall
Ehi Airewele, +2
🛹 Palace Skateboards' New Nike Collab

🛹 Palace Skateboards' New Nike Collab

Reports suggest that Palace Skateboards will be working with Nike for the first time in its history. The London-based skate brand is expected to collaborate on Nike's new Air Max DN8 model, with the project slated for release in 2025 (2 min read)

Mike Kaufman
Ehi Airewele
Thomas Beddall
Mike Kaufman, +2
🧑‍🎨 Shai Gilgeous-Alexander's New Logo

🧑‍🎨 Shai Gilgeous-Alexander's New Logo

How SGA's Napkin Sketch Became a Signature Logo: Converse's New Partnership Blends Personal Creativity with Brand Innovation (2 min read)

Ehi Airewele
Thomas Beddall
Mike Kaufman
Ehi Airewele, +2
🥩 How Lil Yachty and Bimma Williams' Feud Sold Out the Concrete Boys AF1

🥩 How Lil Yachty and Bimma Williams' Feud Sold Out the Concrete Boys AF1

A ComplexCon clash between a rapper and sneaker critic turns into marketing gold for Nike's latest collab (2 min read)

Ehi Airewele
Mike Kaufman
Thomas Beddall
Ehi Airewele, +2
🐊 Yeezy's Designer is Taking Over CROCS

🐊 Yeezy's Designer is Taking Over CROCS

Smith will bring his legendary expertise to the Crocs and HEYDUDE brands, working in-house to redefine their design languages and introduce new silhouettes (2 min read)

Ehi Airewele
Thomas Beddall
Mike Kaufman
Ehi Airewele, +2
🍑 Klay Thompson's New Signature Shoe

🍑 Klay Thompson's New Signature Shoe

ANTA and Klay Thompson are celebrating their 10-year-long partnership with the KT10 sneaker, now launching in “Crossing Time” and “Time Capsule” colorways (1 min read)

Ehi Airewele
Thomas Beddall
Mike Kaufman
Ehi Airewele, +2
🤳 Jared McCain Signs with Jordan Brand

🤳 Jared McCain Signs with Jordan Brand

Jared McCain, the former Duke basketball player taken in the first round of the 2024 NBA draft, announced his partnership with the Jordan Brand on Saturday. Jordan, one of the most famous shoe companies in sports, revealed its rookie class of endorsement deals to start the weekend (2 min read)

Ehi Airewele
Mike Kaufman
Thomas Beddall
Ehi Airewele, +2
🐺 Rob Dillingham Signs With Nike

🐺 Rob Dillingham Signs With Nike

Former OTE legend signed with Nike. Big things ahead (2 min read)

Thomas Beddall
Ehi Airewele
Mike Kaufman
Thomas Beddall, +2
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